Secret Internet Marketing Strategy Lets You Buy Ad Space And Other Business Services At 90% Off

What if I told you there really is a “secret” way of buying everything you want and need for your Internet marketing business for 20, 15 even 10 cents on the dollar?

Believe it or not, you can.

In fact, I’ve saved thousands of dollars with the secret I’m going to show you in this article. And you will, too.

Here’s how:

There is a billion dollar global industry called the barter or “trade” industry — where literally every kind of business you can think of does business in a large network called a “barter exchange.”

And these exchanges are like huge “buying clubs”, where all the different member businesses are automatically inclined to buy from one another.

For example…

When the web designer joins…everyone in the exchange gets a notice about it, and whoever needs a web designer is probably going to hire him.

And the same goes for everyone else who joins — the plumber, the lawyer, the dentist, the copywriter, the pharmacy, the magazine, the consultant, the newspaper, the web hosting company etc. (Almost every single product and service provider that exists are in these exchanges.)

And here’s what’s interesting:

These businesses do not buy and sell from each other with regular “government circulated” money.

Instead, they use “trade” dollars — which are actual currency, just like a U.S. dollar bill is currency — but that can only be spent within the barter exchange.

It’s like a giant “Monopoly” game. You can only spend Monopoly money within the game itself. But outside the game it’s completely worthless.

And the same goes with trade dollars. They can be used like cash, but only with the businesses in the exchange.

And these businesses buy each other’s goods and services with these “trade” dollars, instead of regular dollars.

Now here’s the kicker:

A few years back I discovered a secret “loophole” — 100% legal and ethical — in the barter industry that lets you buy any of the thousands of products and services (including Internet marketing services) sold on trade for as little as 20, 15 even 10 cents on the dollar of “real” money.

Here’s how:

What most people in the trade industry don’t realize is trade dollars are not as easy to spend as regular dollars. And many businesses in barter end up accumulating thousands of trade dollars they are either too busy or too lazy to spend.

Remember, it’s not like regular money you can spend anywhere. You can only spend trade dollars within the exchange.

And you can get tens of thousands of dollars worth of products and services for mere pennies…simply by contacting people with excess trade money, and offering to buy their “trade” dollars with regular dollars — and at a steep discount.

In other words, let’s say Mary the copywriter has $5,000 in trade. She’s too busy to spend it and it’s sitting in her trade account doing nothing for her.

Then you come along and offer buy that $5,000 in trade for $500 of “real” money.

Mary thinks about this, realizes she’s never going to spend all that trade money (making it as worthless as Monopoly money to her), and $500 sounds pretty good. So she agrees.

And you then look at all the different products and services in the barter company (the big ones have thousands of different products and services) and essentially buy $5,000 worth of products and services for your Internet marketing business on trade…for just $500.

Pretty amazing, isn’t it?

This secret lets you get $100 of products and services for $20 — $1,000 of products and services for $200 — $10,000 of products and services for only $2,000 — and so on.

The money-saving potential for Internet marketers like us is enormous.

Because in addition to advertising and marketing services like ad space, classified ads and email blasting, there’s also computer repair, software, web design, web hosting and just about anything else you need to run your Internet marketing business.

And all you do is contact a few of businesses who are involved with trade, and ask if they would like to sell you their excess trade dollars in exchange for real money.

Yes, it really is that simple.

Customizing Pay-Per-Click Search Engine Marketing For the Financial Services Industry

No one would argue that an online presence has become an increasingly important component of any financial services marketing program. However, most financial services companies are still struggling to determine what online marketing approach will cost-effectively promote their site to those target market segments that are most likely to become loyal and profitable customers.

For a time, banner ads generated large numbers of click-throughs for advertisers in virtually every industry, causing the number of such ads to sky-rocket. Studies soon revealed, however, that these early reports may have been misleading. As the number of banner ads increased, click-through rates fell dramatically. Research into the reasons for this decline revealed a major disadvantage of banner ads. Many click-throughs appeared to occur because the user was attempting to delete the banner. The truth is that, while banners reach a wide audience, a great number of viewers see them as “spam” and delete a company’s expensive advertising without ever viewing their site. Increasingly, banners were seen as an intrusion to be eliminated as quickly as possible.

Search engines offer financial services organizations a more controllable online marketing alternate. Effective use of search engine marketing tools enable organizations to attract a “pre-qualified” audience by screening what the user is looking for against what a company actually offers. As a result, search listings are more efficient than banners in generating brand recall, favorable opinion ratings and purchase origination. At the same time, however, a search on virtually any topic can produce hundreds of pages of Web site listings, and research shows that most users don’t look past the first page of results. In fact, many users will consider only the top 3 or 4 listings. Therefore, it is essential that a site be close to the top of a potential customer’s search to effectively reach its target audience.

Search Engine Positioning (SEP) techniques can help dramatically improve a Web site’s search rankings. Search engine optimization is an SEP technique that has become extremely popular. To optimize a site, a company determines what search terms would apply to their business-e.g., “global investment management” or “managed separate accounts”-and then includes those terms repeatedly on their site. While optimization works, many site owners object to altering their sites just to achieve top rankings.

As an alternative, most major search engines offer “pay-per-click” programs that provide site owners an effective way to achieve successful ranking without changing their sites. These programs rank a Website not by the frequency of a key search phrase, but rather by how much the owner is willing to pay for a click-through generated by a search using that phrase. For example, if a company’s bid of 25¢ is the highest for the key phrase “global investment management,” their listing will be at the top of the “sponsored links” appearing on the first page anytime that search phrase is entered and they will pay the search engine 25¢ for every resulting click-through. However, competitors for preferred ranking against the same key phrase can post a higher bid at any time and, depending on the popularity of the key word, drive the price up to several dollars per click-through.

The key for any company wishing to make cost-effective use of pay-per-click search engine marketing is the selection of very specific, highly relevant keywords that apply to their services and the benefits offered to their targeted audience. More general keywords will generate click-throughs by users who do not have a real interest in their offerings and expertise.

As the importance of the Internet as a marketing and promotional tool continues to grow, it becomes increasingly critical for financial services marketers to familiarize themselves with all of the approaches that can help them effectively leverage its capabilities.

Service Industry Marketing and the New Phone Book

Are you keeping up with the times? I have to tell you that I hear a lot of Marketing techniques but a lot of them don’t apply to us in the Service Business. Even the new techniques that tell you how to promote your business on-line are inapplicable. So, I’ve been working on trying to show people what is working for me on-line and what I think might be the future for us. You can tweak your website all you want. You can even have it listed on the top of search engines for a time. You may pay for search advertising and get some visits. But, if you have a long term view of your business then you need to start now and continue working on what I think is the single most important Marketing device for the service business.

When people look for a local business, what do you think they are looking for more than a fancy website? I believe that it is reputation and then price. Why reputation? Without a good reputation, the price doesn’t matter. If a company has a good reputation, the customer knows that they will get what they paid for. The next thought in their mind becomes what price will I have to pay for this service. What can you do today to start building your “local” on-line reputation? If you haven’t done so already, then go to your favorite search engine and type in “submit a local website” followed by the website you want to list your company in. Set up your profile in it’s entirety. From pictures to everything else.

Once you have done that, then when you are on a job and as soon as you finish that job ask the customer to go on-line to give you a review. Find out if they have a Gmail, Bing (MSN) or Yahoo account. Take them to that search engine and type in your company name and city. This will bring your company to the local listings. Now have them give you a review right there and then. Also, have them read the other reviews if they like and see if they will press the “I liked this review” button. That’s it! If you do this every day, then you are telling everyone in your community that you have a good reputation.

Now, there are other ways to do this faster. Like contacting your customers, telling your friends who are customers and also others who are in the service business to trade reviews with you. Why I think this is important is that in the future this way of finding local service will serve as the fastest and safest way for a customer to find you. It will eliminate the “newbies” from getting a jump on you. You’ll have the jump on them by years. Here is the local listing future as I see it today. The search engines have a free listing right now and the services listed are in the order of who is closest to the person doing the search query. Eventually, they will charge for the top listings. But, if your reputation is sparkling clean, your target audience will choose you over the paid ones. So, do it now. Book-mark this article so you can return to it for questions and links. Don’t wait too long, as this information will be out dated like everything else.

If you need help getting your first review, email me ( [email protected] ) with your website and city and a little description about your reputation and I will be happy to do your first review.

Business and Industry in Leicester

Historically Leicester has always been most closely associated with clothing and footwear manufacturing trades. Whilst the City of Leicester employment profile shows the largest proportion of city workers to be engaged in manufacturing, over 23%, there are no longer any major large employers in the city’s industries. A lot of this is down to the exporting of the clothes and shoe manufacturing base east to Europe and Asia. Whilst many small manufacturers remain, none of them can be called a major employer and so many of those people involved in manufacturing jobs will be working outside of the city itself.

Equity shoes, whose factory is on Western Road, is a rare survivor of the once thriving shoe-makers in the city. Established in 1886 the company now employs about 150 people making high quality shoes and boots for the European and American markets. It also has a specialist line in men’s dancing shoes. The weekly turn-over of the company is about 5000 pairs of shoes.

Cute and Cuddly, producing a range of baby wear, is one of the few larger clothing manufacturers still to be found in Leicester. Their factory is on Vulcan Road, which was the traditional heartland of the clothing industry in the city.

Probably the largest employer connected to the construction industry is Aggregate Industries who, not surprisingly, produce and supply aggregate materials. They are based at Bardon Hill near Coalville, over 10 miles to the north west of Leicester, where they extract rock, sand and gravel from the local and regional quarries. Also in the construction industry are Caterpillar, who assemble small vehicles for use in the construction industry at Desford.

Originally founded in 1849 at Southgate Street in the city the Leicester brewery Everards is now located at Narborough. Proud to be known as a family business, Everards is the local beer for Leicester drinkers. It produces several brews alongside the traditional Tiger and Beacon bitters, being well known as a producer of a variety of seasonal beers.

Also with its main offices in Narborough is the Alliance & Leicester building society which employs several hundreds of people at their main offices. As a member of the prestigious FTSE 100 index the company is one of the larger retail and commercial banking companies in England. Formed in 1985 by the merger of the then Alliance and Leicester building societies, it became the first building society to purchase a clearing bank when, in 1990, it bought ‘Girobank’. In so doing it also became the company behind the ‘Link’ system of cash dispensers in the UK. Nationwide, the Alliance & Leicester employs over 9000 people.

Fox Industries at Newtown Upthank is a major manufacturer of electrical power components in the UK. They produce everything from Uninterruptible Power Supplies to highly complex filters and converters.

More often associated with Kidderminster in the West Midlands, Creative Carpets in Quarry Lane, Enderby, are a relatively new manufacturing company in Leicester. Producing carpets mainly for the UK market they take pride in using British wool in their products.

Once famed in particular for the hosiery that it produced, alongside its footwear, there is now only one major manufacturer of footwear in Leicester. Established in 1970 Jemsox Limited started life in 1934 as Debonair, producing children’s socks from the then ‘cutting edge’ material – Nylon. Now located in Welford Road in one of the old Victorian mill buildings, Jemsox is starting to extend its lines and has launched a range of men’s socks under the original Debonair name.

A host of small clothing manufacturers do continue to do business in Leicester city. Although too numerous to name them all, they include companies such as; All Corporate Workwear, Madhu Manufacturing, Raymond Chivers, Gulwant S Bains, Caroline M Stones and Razi Khan. Many other clothing manufacturers have relocated out of the city, such as the outdoor clothes specialist Bruntwood Company, who are based in Hinckley.

Dreamworld in Ivanhoe Street Leicester specialise in dance wear clothing. An old established company they produce dance clothing from ballet costumes to formal ballroom gowns. They can also produce designs to order.

Since 1974 Fashionware Manufacturers Limited, or FML, have been producing jeans and casual trousers from its Gypsy Lane factory. Capable of producing 30,000 garments a week, it also has manufacturing facilities in Morocco and Tunisia. FML is now one of the larger employers in the clothing manufacturing industry in Leicester.

Leicester also has all the companies that make up what is referred to as the ‘service sector’ as well as its historic manufacturing base. Somewhere in-between the two is Formation records. Founded in 1989 its greatest claim to fame is being the original record label that a then emerging band called Oasis signed for. Formation records’ main office is on Charles Street in the city centre.

Surpac Minex are a software development company specializing in support software to the mining industry. Unsurprisingly, given the past history of coal mining in Leicestershire their main UK offices are in Coalville, Leicestershire.

A main supplier of IT support to local businesses is Ulysses Limited at the Troon Business Centre in Humberstone Lane. They can provide remote or on-site support to companies with IT problems or development issues.