Business and Industry in Portsmouth

Portsmouth is known as one of the major industrial centres in the UK. In the times of Henry VIII it became the first place in the world to have a ‘dry dock’ built, following this it became one of the Royal Ports and its tradition of repairing and building ships for the Royal Navy began.

Vosper-Thorneycroft (VT) is the major ship-builder still located in Portsmouth. It carries on the long tradition of naval ship building and repairs that dates back to Tudor times in the city. Currently building the Royal navy’s new Type 45 destroyers, it has also recently won a contract to build smaller vessels for the Royal Oman Navy. In 2003 Rolls Royce acquired the marine electrical systems side of Vosper-Thorneycroft’s business. Like VT, Rolls Royce has several manufacturing sites across the UK working on military projects. Its Portsmouth factory at Cosham employs about 120 people working on a range of electrical products from propulsion units to control systems. Mclaren Composites is a company that occupies a niche between the old manufacturing industries and the newer ‘hi-tech’ ones. Originally established in 1989 as Mclaren Cars by the former racing driver Ron Dennis, the company became the first to manufacture a F1 racing car with a composite body. Mclaren composites relocated from Guilford in Surrey to Portsmouth in 2003. Apart from making some of the best racing car bodies in the world, Mclaren Composites also work with high volume car manufacturers, such as Mercedes-Benz, producing Carbon fibre bodies for the SLR range of vehicles. The Pall Corporation has its UK offices in Portsmouth at Europa House on Havant Street in the city centre. Pall Corporation is one of the worlds leading companies in filtration and purification systems and works primarily on related technologies for the pharmaceutical industry.

To give it its full name, Her Majesties Naval Base Portsmouth is undoubtedly the single largest employer in the city. It employs several thousands of people working on the ships that have their home port in Portsmouth. Two thirds of the Royal Navy’s ships are based here meaning there is an abundance of repair and logistical support work available.

Realising that it could not for ever be reliant on ship-building or heavy industry, Portsmouth has been successful in attracting some ‘hi-tech’ and ‘blue chip’ companies. One such company is EADS-Astrium; a leading space telecommunications company which has premises in Portsmouth. The company specialises in constructing satellites that aid military navigation and communications. The UK Ministry of Defence uses their SKYNET 4 & 5 systems. IBM has for many years used Portsmouth as one of its major locations within the UK. With a location at North Harbour visible from the M27 motorway the Portsmouth offices of IBM are their Head Offices in the UK. IBM – International Business Machines, was established as a company in its own right in 1911 in the USA, its Portsmouth office employs several hundred people locally and several thousands throughout the UK. For many decades now it has been one of the world leaders in developing Information & Communication Technologies. A younger ‘hi-tech’/computer company based in Portsmouth is Climax who produce cross-platform games for the computer industry. Established in 1988 they are the company behind the ‘computer’ version of the television game – ‘Who wants to be a millionaire’. Actually involved in the manufacture of computers is NovaTech who have their Head Office and manufacturing base in Portsmouth. They are based in the Castle Trading Estate at Portchester, where they both build and sell computers. Established in 1987 they originally sold through ‘mail-order’, but are now one of the larger UK makers and sellers of low-cost desktop and laptop computers.

Portsmouth is a major harbour for all manner of sailing vessels, Ferries sail from Portsmouth to Santander in Spain, St Malo & Cherbourg in Brittany, Caen in Normandy, the Isle of Wight and the Channel Islands. The two main ferry companies operating out of Portsmouth are P&O and Brittany Ferries, both of which are important employers in the city. Brittany Ferries was originally a freight carrier between Roscoff in Brittany and Portsmouth delivering artichokes and cauliflowers to Britain. Whilst still involved in the freight business carrying nearly 200,000 lorries a year, it is now responsible for over 2.5 million passenger journeys a year in some three quarters of a million cars. Brittany Ferries is still owned by the co-operative of French farmers that started the company in 1972. With a history dating back to the early 19th century, P&O are one of the best known British shipping companies. One of the ports they operate out of is Portsmouth with ferries sailing to Bilbao in northern Spain.

With office locations all over the UK, the Portsmouth offices of the Zurich Insurance Financial Services company employs over 100 people and is the regional office for business in Cornwall, Devon, Somerset, Dorset and Hampshire.

Where is the ‘One Stop Shop’ in the Food Service Industry?

As the search for million-pound projects continues in earnest during the first signs of those ever talked about grass roots within the UK economy, more and more of the large-scale kitchen houses are beginning to fight over an ever more competitive market place. No doubt once the resurgence is kick-started the contracts will trickle through and the food service equipment services market will cut margins to take on the work. But is this really the path to success?

The commercial kitchen design and installation industry is, in my opinion, missing a massive business opportunity. It may not be the most profitable, it may not be the least problematic, but it is certainly the most abundant at times of growth; the business start-up. An order of £20,000 may appear insignificant to any company designing commercial kitchens, installing food service equipment or supplying commercial kitchen equipment, but, the margins can be better and the future upsides are huge.

Let us say on average 90% of new restaurants fail, or in a more optimistic light, one in ten succeeds. Any food service equipment specialist that works on 50 of these small hotel kitchen or restaurant kitchen projects can potentially look forward to 5 loyal clients per year offering them future business.

The work involved is far greater. Kitchen equipment supply and installation becomes secondary to the rerouting of electrics, consultations with planning officers, enabling works, Whiterock walling and Altro floors. The payment is higher risk, there are no Cap Ex budgets in the start-up restaurant game. But what there is, is the rarest of opportunities, that of customer loyalty from the outset. I look back on what has made my father great over the years, and it is his treatment of his clients fairly and honestly. That is why people return to him, and why he no longer seeks new business. (Incidentally your annual marketing budget can be nothing, just ask him!) This is the climate where lifetime relationships are forged, between the aspiring restaurateur that sees his window of opportunity and the one foodservice equipment specialist willing to give him the time of day and an opportunity to offer experienced advise on the best catering equipment choices for his needs in return for a paltry £20-£30,000.

These people don’t need the top of the line Rationale Combi oven 20 grid, what they need is “know how” on where to save money and where to maximise their budget. Who to speak to, to get a change of use planning application through, the best way to run the electrics, whether a small partition wall would organise the space, how many covers they need to accommodate to meet their overheads. It is that information that gets you long-term business, not the discount you can offer the latest garland range at. Initially you’ll be working harder, dealing with more problems from your clients and making less cash, but your margins are better and the long-term growth opportunities are well worth it. And guess what chaps there’s plenty of that business going round over the next few years. Food service Equipment services and commercial kitchen solutions, for the budding restaurateur anyway, have to be in the form of a One Stop Shop.

How to Create an E-Book and Distribute it to Increase Sales in Your Consulting Or Business Services

Knowing how to create an ebook to pre-sell your products and services online is one of the most valuable exercises you can undertake…as well as one of the simplest. If you are a very busy professional or entrepreneur, you can train one of your staff or hire a virtual assistant to help you accomplish this task.

Before we go further, it’s important to clear up one of the most widely believed myths on the internet – the idea that the sole act of creating an ebook can quickly generate you or your business a six or seven figure income online. This is far from the truth and was concocted by dishonest internet marketers to lure desperate newcomers into their high priced programs.

Fortunately, if you are a business owner, you understand that the path to sustainable income is to provide products (like your ebook) and services that meet the needs of a specific market and systematically add value to their lives through the execution of fixed processes.

Now that we’ve cleared up that misconception, here are some ideas to understand why your business should be using ebook marketing online and how to create an ebook that successfully generates you more sales no matter what business you are in.

Why Ebook Marketing Works Online

Ebook marketing works because at one point or another, the vast majority of people in your marketplace have gone online to search for specific information to help them achieve a goal, exploit an opportunity or solve a problem they have. In many cases, these goals, opportunities or problems are directly or indirectly connected to your products and services.

With the increasing sophistication of search engines and social recommendation (bookmarking) technology, these future customers can increasingly find your ebooks or other information products without too much trouble if you accurately target the problems they most commonly care about as well as the words and phrases (also known as keywords) they are likely to use when they search online for information.

If you properly execute your ebook strategy, these prospects should be able to find your ebook, read it, gain appreciation for your products and services and contact you when their need warrant it. Getting your marketing message out using ebooks helps you conduct marketing campaigns that are both massive and passive.

How to Create An Ebook The Sells Your Services

Creating an ebook that sells your services (or products) does not have to be very difficult. However, it does take a bit of customer-centric thinking which can be somewhat challenging for certain types of people. One of the ways to ease this challenge is to think in terms of the top 3 to 5 problems or “perceived problems” your customers are facing, as well as the most exciting opportunities or motivating goals that they have.

Note that people are generally more urgently motivated to act by “negative” conditions rather than “positive” ones. So they will generally move faster and more decisively if you identify a way to prevent an outcome they fear than say if you showed them an exclusive opportunity to reach their goals. Some academics and marketing professionals believe that this is rooted in evolutionary processes.

4 Steps to Creating and Distributing Your Ebook for More Sales

Think about how your perfect target prospect buys your product or service and then map out the process. See if you can deduce a convenient online alternative to your customers’ offline buying process and then use the following 4 steps to create and distribute ebooks to increase the flow of new customers to your business.

1. Select a target market

Contrary to commonly dispensed conventional wisdom, your products should target narrowly defined “core problems” or “core opportunities” of broad people groups that you serve (instead of narrow market niches). For instance, my marketing consultants generally create products of interest to groups like internet marketing managers, small business owners, business executives and sales managers.

2. Conduct market research And Select Topic

Conduct market research into the fears, hopes, problems, goals wants, and habits of your target market. Your research should also be targeted at understanding the “online buying language” (or search terms) of your target market as well as their general buying patterns and preferred media for receiving information.

Research the “White Paper” and “Most Popular Article” features of the top consultants, trade publications, bloggers and competitors in your space to see what areas draw a lot of traction and where there may still be vacuums. Make sure that the topic you solve follows the general outline: Identify problem, Propose Solution, Call to Action.

3. Create Ebook

The simplest way to create an ebook today is to create your informational document in any word processing application (or even PowerPoint or Publisher documents), and convert to PDF format. Depending on your particular industry and the sophistication of your target client base, you may want to spend some money on excellent cover page graphics and formatting as well.

PDF ebooks are the most widely trusted format for receiving ebooks today. They are a convenient alternative to word documents, zipped files and other alternatives. Adobe Acrobat is the leading software for creating, editing and converting PDF files. There are also good free and lower cost alternatives like PrimoPDF. Whatever PDF creator you use, make sure that you learn how to create hyperlinks with it so that your readers can click through to wherever you want to send them online.

With regard to hyperlinks, most PDF converter programs will automatically hyperlink any full web address.

4. Decide On Distribution Model And Pricing

You have to decide on what function your ebook will primarily be applied to. Depending on your industry and your business model, this may actually be important to think about even before you decide on your content. Here are a few ways ebooks are used by businesses marketing online:

• Search Engine Lead Generation
• Email Marketing “Bait Pieces”
• Sales Pipeline (lead nurturing) Content
• Education Marketing (Industry Though Leader)
• Direct response sales letters

Generally, your pricing strategy for each ebook will depend on your overall online marketing plan as well as which of the above functions your ebook is slated for. In general, ebooks for search engine marketing (through websites like scribd.com and slideshare.net) have to be free to accomplish their goal.

Email marketing pieces for landing page conversions should also generally be free and accessible in exchange for prospects giving you their contact information. The same applies to your well-crafted educational sales letters.

If you decide to accelerate the spread of your ideas through full-scale information publishing, you can package your ebook for resale (through product naming, well-designed graphics and a dedicated mini-site), and connect your product with a system that allows you to pay affiliates a commission for selling your product.

Websites like ClickBank and PayDotCom.com give you a way to easily attract and manage affiliates if you do not want to invest in affiliate management software packages to do it yourself. With these affiliate-driven products, you may decide to create a mix of products to sell from a few dollars to hundreds (or even thousands) of dollars.

Many consulting and professional services firms also invest in creating high end information products like comprehensive research reports or “How-to” guides which may be priced anywhere from hundreds to thousands of dollars.

Healthcare Services Industry – India

The last decade has been witness to the giant strides taken by the Indian healthcare scenario, towards modernization and development- gone are the days when those who could afford it had to travel abroad to get highly specialized services such as cardiac surgery, while others had to do without it.

Today, patients from the developed Western nations are coming to India to receive specialized medical treatment. Not only is India meeting international standards, but at prices that compare very favorably with developed countries.

In India, healthcare is delivered through both the public healthcare system and the private sector. The public healthcare system consists of healthcare facilities run by the central and state governments, which provide services free of cost or at subsidized rates to low-income families in rural and urban areas. In the private sector, healthcare facilities are owned and run by for-profit companies and non-profit or charitable organizations.

In the earlier era, the high custom duties imposed by the government on imported medical equipment was a big deterrent to set up private hospitals offering specialised medical care using state of the art equipment, usually imported from abroad. As a result, there were very few privately run large hospitals but there were many small private practitioners who provided primary and secondary care.

The low level of medical insurance was another major problem faced by the private hospitals – not having insurance meant that the patients had to pay for the treatment from their own pockets and not everyone could afford the high costs of private healthcare.

The rise in the levels of awareness has led to a surge in the medically insured nos. and now the people want nothing but the best medical care. The innovations whether in business models, in marketing & promotion or in the use of technology, have created unique experiences for patients.

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